Cherry.com
Our flagship online casino. Cherry.com offers over 1,500 slots, live casino with real dealers, and classic table games – all in a safe and exciting gaming environment.
Over 60 years of gaming joy
Cherry is one of Sweden's most iconic gaming brands. Founded in 1963 as one of the country's very first private gaming companies, Cherry became synonymous with entertainment across Swedish restaurants and nightclubs for generations. The iconic cherry symbol has lived through decades of change — new legislation, shifting markets and technological revolutions. Through every challenge, Cherry has risen again. Today, Cherry.com carries this remarkable legacy from restaurant tables to screens, offering a premium digital casino experience that honors over 60 years of gaming heritage.
Six decades of Cherry
One of Sweden's first private gaming companies
Cherry was founded in 1963, making it one of Sweden's absolute first private gaming companies. The cherry slot machines quickly became a fixture in restaurants across the country, and the iconic cherry symbol was born — a mark that would become synonymous with gaming joy for generations.
The everyday gaming brand at every Swedish pub
For decades, Cherry was the gaming brand that every Swede knew. The cherry machines were a natural part of the Swedish restaurant and nightclub scene — from neighbourhood pubs to the finest establishments. Cherry didn't just provide entertainment, it became part of Swedish popular culture.
Always rising again
Cherry has weathered storms that would have sunk lesser companies. New gaming legislation, geopolitical shifts and market disruptions have tested the brand time and again. But Cherry has always come back stronger — building credibility and character with every comeback. It's this resilience that makes Cherry one of iGaming's most trusted names.
The natural evolution to digital
The journey from physical presence across all of Sweden to being available on your phone and computer is a natural evolution for Cherry. Today, Cherry.com offers over 1,500 slots, live casino and classic table games — carrying 60 years of gaming heritage into the digital age, now under a Swedish license.
Cherry's journey from 2024
In 2024, Cherry.com was recreated by a small, local and talented team. The brand underwent a complete rebranding and an entirely new omni-channel structure was developed — designed to create a seamless gaming experience between land-based venues and online. The summer 2024 launch was a major success, marking the start of a new chapter for one of Sweden's oldest gaming brands.
From Spelglädje to Cherry.com
The original Cherry Spelglädje logo — the red cherry badge that became an icon in Swedish restaurants and pubs for over 50 years.
Cherry.com — a modern, digital-first brand that carries the heritage forward into a new era of online gaming.
Cherry through the years
Cherry is founded — one of Sweden's very first private gaming companies.
Cherry slot machines become a fixture in Swedish restaurants and pubs nationwide.
Expansion and growth. Cherry becomes one of Sweden's most recognized gaming brands.
The digital shift begins. Cherry explores online gaming opportunities.
Cherry AB listed on Nasdaq First North.
Swedish gaming re-regulation. Cherry secures a license from Spelinspektionen.
Cherry Online is formed — the brand is reborn as part of a new iGaming group.
Cherry.com relaunches as the flagship brand of Cherry Online.
Cherry Online named Rising Star of the Year at the International iGaming Awards.
What sets Cherry.com apart
Swedish Heritage
Over 60 years of gaming history, from the iconic cherry machines to a modern digital casino experience.
Premium Selection
Over 1,500 slots from top providers, live casino with real dealers, and classic table games.
Safe & Licensed
Fully licensed by Spelinspektionen. Player protection, responsible gaming tools and Swish payments.
Operator & License
Cherry Online Ltd
Swedish gaming license for Cherry.com, valid until June 16, 2030.