We bring a spark of excitement
to every day, to everyone
By providing the best omni channel entertainment, everywhere.
Rebuilding Cherry as a major player
Cherry is one of the most recognized names in Nordic gaming. Through the merger of Cherry with Friends and Bethard in 2024, we united the expertise and brands needed to rebuild Cherry as a leading iGaming operator. With four brands, 81 people and offices in five countries, we are rapidly establishing Cherry Online as a major force in the industry.
Our Journey
Cherry Online is created through the merger of Cherry with Friends and Bethard.
Launch of Spelklubben & Cherry.com on the Swedish market.
Launch of OMNI offering via Cherry.com & land-based gaming venues.
Continued expansion and growth of existing brands in the Nordics.
Cherry Online named Rising Star of the Year at the International iGaming Awards 2026.
Cherry Online is created through the merger of Cherry with Friends and Bethard.
Launch of Spelklubben & Cherry.com on the Swedish market.
Launch of OMNI offering via Cherry.com & land-based gaming venues.
Continued expansion and growth of existing brands in the Nordics.
Cherry Online named Rising Star of the Year at the International iGaming Awards 2026.