Rising Star of the Year 2026

We are the Rising Star in iGaming

Cherry Online was named Rising Star of the Year at the International iGaming Awards 2026. A recognition of our innovation, strong brands and rapid growth. And we're just getting started.

Explore Cherry Online We're hiring

01Our Story

Rebuilding a gaming icon

Born from the merger of Cherry with Friends and Bethard, Cherry Online is on a mission to restore the Cherry brand to its rightful place as a major force in Nordic iGaming. With four strong brands and a team of 81 across five countries, we are writing the next chapter.

Read our full story

How we work – Cherry Online team

02Our Brands

The brands we run.

Bethard

Spelklubben

Online Casino

Cherry.com

Our flagship casino brand — modern, playful and built on the Cherry heritage that started it all.

Curated game portfolio
Multi-market rollout
Mobile-first product

Visit Cherry.com

Bethard

Sportsbook & Casino

Bethard

A sports-led brand with a loyal community and a distinctive tone — combining sportsbook and casino under one roof.

Sportsbook heritage
Live betting
Casino & slots

Spelklubben

Swedish Casino

Spelklubben

Locally-focused Swedish casino built around trust, transparency and responsible play under the SGA licence.

SGA-licensed
Local payments
Swedish market focus

Visit Spelklubben

03By the numbers

Scale that speaks for itself.

0

Employees

0

Brands

0+

Licenses

0

Offices

04Our Offices

Where we work.

Stockholm

Stockholm

SE

Commercial & Product

Gothenburg

Gothenburg

SE

Land-based

Malta

Malta

MT

Finance & Compliance

Belgrade

Belgrade

RS

Tech & Operations

05Actively Hiring

We're looking for talent

Join a passionate team building the future of iGaming. 12+ new roles planned for 2026.

View open positions About our culture

Get in touch

Interested in partnerships, career opportunities or have questions?